How to turn WhatsApp into a conversion engine for your store

Almost every smartphone in Brazil has WhatsApp. Your customers already talk to family, friends and businesses through it every day.

That matters at the moment of purchase. Visitors looking at a product usually have questions: size, delivery time, stock, payment options. If getting an answer means hunting for a form or waiting for an email, many give up. If there is a channel they already know and use, you get a chance to keep the sale.

A link icon is not enough

Placing a WhatsApp button in the corner of the screen is the bare minimum. It only converts well when it brings context, personalization and intelligence. In PowerBiz, all of this is built in.

• Show when someone is available: set your business hours. The icon shows whether an agent is online right now, encouraging contact when a quick answer is available.
• Capture the lead before the conversation: add a form before the message is sent. The browser's autocomplete fills in Name, Phone and even Email, so shoppers barely type. In PowerBiz, this data can also link that browser to the user, so earlier browsing gets an owner.
• Send the intent along with the message: PowerBiz understands which product the visitor is viewing and sends it as part of the message, capturing intent automatically. Your agent opens the conversation already knowing what it is about.
• Route to the right number: you can set multiple numbers for specific purposes, such as sales, support and billing. Customers land directly with the right team, with no manual triage.
• Give the service a face: customize the contact's name and photo before sending. A conversation with a real person feels more human than an anonymous number.

The result

The customer talks to you on the channel they already use. You receive an identified lead, with the product of interest, in the hands of the right contact.