Analytics

Metrics that matter.
Decisions without guesswork.

Monitor your traffic in real time, track origins with UTM accuracy, and understand your visitors' behavior end-to-end. No sampling and no complications.

Sessions

In real time, without processing delays.

Pageviews

Automatically tracked, without extra configuration.

CVR

By campaign, A/B variant and segment.

Devices

Desktop, mobile and tablet with detailed breakdown.

Real Time

Track your traffic the second it happens.

Instantly discover which pages are attracting the most attention and watch your conversions happen live. No processing delays or reports that only update the next day.

  • Active visitor count updated every 30 seconds
  • Most visited pages with real dwell time
  • Instant feed of leads and completed conversions
  • Intelligent alerts for unusual traffic fluctuations
Dashboard PowerBiz Analytics
Geolocation

Understand where your audience really is.

View the geographic origin of your visits on an interactive map. Discover which cities and regions have the highest conversion rate to optimize your local campaigns and media budgets.

  • Detailed heat map by country, state and city
  • Ranking of regions by volume, conversion and engagement
  • Advanced geographic filters by period and campaign
  • Identification of new markets with high conversion potential
Mapa Mundi
Trend Analysis

Compare periods and understand the evolution of your website.

Analyze the complete history of your visits with as much granularity as you need. Discover behavior patterns by hour, day or week and automatically compare performance.

  • Customized period filter with automatic comparisons
  • Flexible granularity by hour, day, week or month
  • Trend charts with automatic event annotations
  • Permanent historical data, no retention limit
Gráfico Analytics
UTM Attribution

Find out which channel really brings results.

Accurately map the origin of each visitor, whether from paid ads, organic searches, social media or email campaigns. Use UTM parameters to identify the exact revenue for each ad.

  • Full UTM tracking to monitor specific campaigns
  • Automatic channel classification (organic, paid, social, direct)
  • Referring Sites Report with Bounce Rate and Engagement
  • Conversion benchmarks to focus on higher quality traffic
Gráfico Analytics
Test Performance

Transparent metrics for each page variation.

Closely monitor impressions, clicks and conversions for each A/B test in progress. Know exactly which variant is generating the most clicks and which generates the most conversions and revenue.

  • Real-time impressions, clicks and click-through rate (CTR)
  • Granular Conversion Rate by Test Variant
  • Complete breakdown of e-commerce conversions and leads
  • Funnel Visualization: From First View to Final Click
Resultados
Use cases

Analytics for each type of business

E-commerce

Measure the impact of each popup on checkout, cart abandonment rate and revenue lift per campaign.

SaaS

Track trial → paid conversion rate per cohort, average NPS per plan and activation on onboarding.

Performance marketing

Complete UTM attribution to understand which channel drives the highest value conversions, not just volume.

B2B/Lead Gen

Track which pages generate the most qualified leads and which campaign has the best cost per captured lead.

Real-time data

Make decisions with data, not intuition.

Complete analytics included in all plans. No event limit, no sampling.

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